Benefits Of Using WordPress to Power Your Company’s Website

WordPress is one of the easiest ways to share your company’s business online. But why WordPress?

There are simpler platforms, but most of them don’t have the functionality that WordPress offers, or they are more difficult to use. And those are just two of the many advantages of WordPress over other platforms for building websites. 

What Is WordPress, and Why Should I Choose It?

First of all, the answer to the question, “Is WordPress good just for blogging?” is NO. That is a common misconception. 

Blogs are chronological collections of articles and stories covering an endless number of topics. And yes, WordPress was a blogging platform in the beginning, but through the years, it evolved into a serious content management system and website builder.

A content management system allows you to build web pages without the help of a professional webmaster. With its exceptional performance, WordPress has become a powerful option for creating and managing websites.

Similar platforms, such as Joomla and Drupal, require some coding knowledge, but not WordPress.

Although WordPress allows developers to work with advanced knowledge of coding, the platform offers basic features for beginners, which is an attractive option for busy individuals and business owners who can’t afford the time to learn even basic coding. That is why WordPress stands out from the crowd.

In this article, we will point out the other benefits of using WordPress for your business website. Let’s dig in!

  1. Easy to Use

This is rightfully the first benefit of WordPress. Why?

Adding new pages, images, blog posts, or changing design is easy, even if you are just a basic user. The user-friendly interface makes it simple for anyone to use without needing technical knowledge. On the other hand, it can be complex and interesting for developers. 

It is like when an enthusiastic amateur and professional driver uses a race car as a personal vehicle. A professional driver can drive it at 200 mph or more, and an amateur can still drive it to work. Professionals will feel all the performances of racing cars, but amateurs will also reach their destination. 

Conclusion: It works for both of them. The same is with WordPress.

  1. Open Source and Cost-Free

Open-source means that the codebase for WordPress is publicly available for anyone to download, view, and contribute to. This allows the developer communities to constantly improve the software. This means that WordPress will always follow the latest technologies and security updates, keeping your website up-to-date and safe. 

Furthermore, it is FREE. You just need to download software from and then install it on your WordPress hosting to start building your website. It won’t cost a thing, and no licensing fees are attached!

Here are the main reasons why WordPress is affordable for businesses of all sizes:

  • It’s free to use and download.
  • There are thousands of free themes and plugins available.
  • There are many affordable hosting providers that offer WordPress-specific hosting plans.
  1. A Wide Variety of Themes for Website Design

The theme is the “face” of your website. There are plenty of WordPress themes available, both paid and free ones, and a nearly limitless number of color combinations and design choices.

In a sea of WordPress themes, you can find ones specifically designed for a particular industry or field, such as restaurants, attorneys, landscape themes, etc.

Once you have chosen a theme, you can further customize it by changing the colors, fonts, layout, and adding your own images and content.

Aside from that, WordPress allows you to hire a professional web design agency to create a custom theme for your business website or redesign an existing one. 

  1. SEO Friendly

In short, SEO is the process of making your website more visible in search engine results. The higher your website ranks, the more likely people will find it, and that is an important fact for every business, isn’t it?

It’s like WordPress was made with SEO in mind. What does this imply?

That means that WordPress has a lot of features that make it easy to optimize your website for search engines.

Many factors affect SEO, but with WordPress, you can easily add or edit basic SEO elements like titles, meta tags, meta descriptions, keywords, and alt tags.

Also, with the plugins, you can further optimize your website and track SEO progress. SEO plugins for WordPress are:

  • Yoast
  • SEO Press
  • Rank Math

In addition, thanks to clean code and a mobile-friendly design, WordPress is attractive to search engines.

  1. Mobile Friendly

There is a big possibility that you are reading this on your phone. Nothing unusual.

In fact, the era of creating separate versions of the website for desktop and mobile users is gone. Today, we have websites that are responsive, look great and work well no matter what device they are being viewed on.

WordPress is a platform that was, and still is, at the forefront of this trend. Websites built on this platform are automatically responsive and adjust to any screen size.

  1. Strong Community

If you run into any problems on your WordPress site, don’t hesitate to reach out to the WordPress community.

With forums, blogs, videos, and podcasts, you’ll never run out of tutorials, how-to guides, and resources for every concern you have regarding the platform.

WordPress-loving users build communities across the globe, so they can engage and help fellow users in various ways.

Aside from that, you can contact WordPress support directly. It has 24-hour live chat support, resources, and documentation to get the most out of this platform.

  1. Flexible

The great thing about WordPress is that you can start with a one-page website and then scale it as your business grows.

For instance, in the beginning, your website can include essential pages such as Home, About, Contact, Portfolio, and Services. In the meantime, you decide you want an e-commerce site. With WordPress, you don’t have to build a new website for your online store; you just upgrade the existing one. That can be a great saving of time and resources for your business, right?

  1. Easy Updates

Updating a WordPress website can be a piece of cake. That can be a big relief for site owners. Why?

Because updating a website often requires a phone call to your web development agency and some time for them to do it. 

No way, not with a WordPress-powered website. Updating the site on this platform requires clicking a few buttons. It’s great, ha?

You just have to log into your website and click the Updates button on the left sidebar. That’s it! Then, WordPress will notify you of what has to be updated.

You can update your theme, install plugins, install security updates, or even change your theme, and it doesn’t cost you an hour of developer time to do it. 

Note: You can do these simple updates by yourself, but for more complicated things, such as setting up a subdomain, you will need the help of a professional in order to avoid site crashes.

To Summarize

So, in the end, why WordPress? Now you know, and it’s time to start your own WordPress site.

Where do you begin?
1. Install WordPress
2. Choose a theme and add plugins to help you run your website.
3. Add pages and content.
4. Read the tutorial and watch the videos to answer any questions you have.  
5. Regularly maintain and update your website.

No matter what your business is, you can do it with WordPress. Once you try it, you will definitely understand why it is so popular. 

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