Recommended placement strategy

Core principle: Place badges where they reduce hesitation at the decision point, not in low-attention areas like a site-wide footer.

Badge type	Icon categories	Recommended placement
Payment logos (Visa, PayPal, Apple Pay)	Payment, Crypto	Checkout — payment section (`woocommerce_checkout`)
Buy now, pay later	Buy Now, Pay Later	Checkout — payment section
Money-back / return / warranty seals	Guarantee, Warranty, Shipping & Returns	Product — add to cart (`woocommerce_product_cta`)
SSL / security / privacy badges	Security, Privacy & Data	Checkout — payment section
Shipping & fulfillment	Shipping & Returns, Shipping Carriers	Product — below purchase form (`woocommerce_product`)
Cross-border / duties	Cross-Border & Tax	Checkout — payment section; product CTA
Sustainability & ethical sourcing	Sustainability, Origin & Craft	Product CTA; cart
Social proof / logos / reviews	Social Proof, Awards, Reviews, Ratings	Product CTA; pricing pages (block/shortcode)
Performance & infrastructure (uptime SLA, SOC 2)	Performance & Infrastructure Assurances	Enterprise pricing pages (block/shortcode); checkout

┌─────────────────────────────────────────────────────────────┐

│ Product page │

│ ┌─────────────────────────────────────────────────────┐ │

│ │ Title │ │

│ │ [Guarantee badges] ← woocommerce_product_cta │ │

│ │ Price │ │

│ │ Add to Cart │ │

│ │ [Shipping icons] ← woocommerce_product │ │

│ └─────────────────────────────────────────────────────┘ │

└─────────────────────────────────────────────────────────────┘

┌─────────────────────────────────────────────────────────────┐

│ Checkout │

│ ┌─────────────────────────────────────────────────────┐ │

│ │ Billing / shipping fields │ │

│ │ [Payment + SSL badges] ← woocommerce_checkout │ │

│ │ Payment methods │ │

│ └─────────────────────────────────────────────────────┘ │

└─────────────────────────────────────────────────────────────┘

┌─────────────────────────────────────────────────────────────┐

│ Pricing / landing page │

│ [Trustbadg block or shortcode] ← social proof, B2B, SLA │

└─────────────────────────────────────────────────────────────┘

Use separate badge sets per placement when messaging differs — e.g. guarantees near the CTA, shipping icons below the form.
Prefer checkout payment section for payment methods, BNPL, SSL, and cross-border icons — that is where buyers decide to pay.
Prefer product CTA for guarantees, social proof, and sustainability badges — that is where buyers decide to add to cart.
Use block or shortcode for custom layouts: pricing tables, checkout drawers, hero sections, and page-builder areas automatic hooks cannot reach.
Avoid relying on footer (site_footer) for conversion-critical badges; use it for accessibility or legal badges if needed.
Limit category/tag filters when you need different badges for different product lines — create multiple badge sets with targeted filters instead of one generic set everywhere.
Set a default badge set under Settings → Badges as a fallback when no per-set assignment matches (also used when geo-targeting is on but visitor country is unknown in Pro).

Performance notes

All three methods output server-rendered HTML + CSS — no frontend JavaScript.
Bundled icons are inline SVG (no extra HTTP requests per icon).
Public CSS loads only on pages where a block, shortcode, or active automatic placement may render.
Output is cache-friendly and compatible with full-page caching plugins.

Task	Action
Show badges on one page	Add Trustbadg Badge Set block or paste shortcode
Show badges on all product pages	Badge set → Placement → `woocommerce_product_cta` (or similar)
Different badges per product category	Separate badge sets + Product categories filter
Override one product	Product edit screen → Trustbadg Badge Set meta box
Payment icons at checkout	Badge set with payment icons → `woocommerce_checkout`
Custom URL like `/pricing`	Placement → `custom_page` + path `/pricing` (or use block/shortcode)